C.1 Art, artificial intelligence & creative industries
According to a UNESCO report, in 2012, the creative industries were worth about $1.6 trillion (more than twice the size of the tourism sector). They contribute to about 3.4% of global GDP. Artificial intelligence has a particular impact on these industries, which involve the creation, production and marketing of creative content of a cultural and immaterial nature. These crossroads between art, economy and artificial intelligence, explore in a pragmatic way the concrete applications, the transitions of skills and the serendipity brought by art. They bring an international perspective to questions of local and national identity and create bridges between the economy, research, training and the necessary transversality
Friday 15 October 2021
10h30 – 12h00
Théâtre Saint-Gervais, Geneva
LIMITED NUMBER OF PLACES
Director, Strategic Engagement, MCI Group, Switzerland - UK
Laurence Julliard is active within the MCI group on strategic and tactical aspects.
By assisting clients in their digital transformation, the implementation of platforms and tools in the events sector, she is at the very heart of the transformation of an entire economic sector. Her particularly sharp eye on the transformation triggered by artificial intelligence anchors her resolutely towards the future.
Economic Development Officer - Directorate General for Economic Development, Research and Innovation, Switzerland, Geneva
Samuel Mellot is in charge of economic development, research and innovation in Geneva.
In particular, he worked on the establishment of the creative industries sector in the canton and pushed for the launch of the Créatives + association, a unique platform to federate and make visible the Swiss creative industries. Representing more than 14,000 active companies and freelancers in Geneva, this hub aims to be a springboard to Switzerland and beyond.
Partner at C&G Partners, USA New-York
Alin Tocmacov leads multidisciplinary creative teams in the design of physical and digital experiences in Europe, the Middle East, Canada, and the United States. A member of the Society Of Experiential Graphic Design and the American Alliance of Museums, he works particularly in the “phymeric”, the intersection between physical environments and digital experiences.
Head CLAIRE Office Switzerland
Ricardo Chavarriaga is the head of the Swiss office of the Confederation of AI Research Laboratories in Europe (CLAIRE). Passionate about responsible development and the social implications of technology, Ricardo Chavarriaga is an engineer and neuroscientist with more than 15 years of experience in research on human-computer interaction, brain-computer interfaces, assistive technologies and artificial intelligence. His work focuses on promoting beneficial and humane interaction between humans and intelligent machines.
Vice-President, Creative +
Specialized in the combination of creativity, innovation and technology in the field of video games, Erinrose Sullivan is also the vice-president of Creatives+. The mission of this new association is to federate all the actors of the Geneva Creative Industries. Its main objective is to promote awareness of the players in this field and to strengthen synergies between its members while supporting the economic development of this sector, which is strongly represented in our territory.